Web Marketing is not on Two Domains only

Traditional Web Marketing in recent years maintains the practice that the scope of a program is often on two domains only. This would include the domain of the corporation (example: company.com) and that search engine we all use (google.com)

Domain One: “www.anycompany.com”
Web Marketing departments often focus on building out product and solution pages, industry accolades, and a pumping of news from press releases or other timely information.

Taken From Web-Strategist.com

Feedback Websites appear: The extranet is no longer owned by the company

Thank god. I’m so sick of having to login and create customer accounts for every product I own. There’s a few companies that are appearing (some intentionally and some not) that are becoming support websites for companies.

Get Satisfaction
This site, started by Lane and Thor in SF is looking to standardize support for all products on one website. This is very disruptive to companies, as users will start to research products there before purchasing them. Get Satisfaction will have to figure out how to weed out the marketers. Here’s their focus:

Taken from Web-Strategist

Web Strategy: How to evolve your irrelevant corporate website

Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.

What’s a corporate web site?
It’s the domain they use after every advertisement where you can learn more about a company, ya know it, anycompany.com

Taken From Web-Strategist

this is a post about leadership that i want to share…

here you go, a posting on leadership that i want to share!

i want to share this web2.0 article

I think this is a great article that i want to share on web2.0, so here it is!

i have tagged it as shareit, so it will be published as well

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